Ukrainian designer Olena Fedorova loves to mix styles and special, attention seeking details when it comes to design and branding. She believes in simplicity, practicality, and adaptability, and measures the quality of a design by its ability to convey a message clearly. All attributes I too seek for in great, memorable branding. Fedorova created a bold, line illustration inspired concept for a popular Lviv based cafe, promptly named Plates & Cups.
With a minimal black and white and yellow color scheme, clean typography, and a stylish line illustration, the concept is loud and clear without being underlining. Straightforward communication with a twist as the digitally created straight lines are roughened up with handmade stamps. While the concept is build of only a few elements, the diversity in scale and style makes it interesting.