Ukrainian, Kharkiv based Canapé Agency specializes in restaurant design, including everything from branding, logo design, and corporate identity to interior design, advertising support, and management. With multiple successful projects under their belt, their latest endeavor perfectly capsulizes their talent and eye for contemporary design in the culinary field. Roll Club is a food delivery service in the city of Kharkiv which recently decided to open a little restaurant in the city center. Canapés task was to create a new, cohesive identity for the restaurant and delivery service. The main challenge was to show the variety of cuisines and dishes and make the new identity in a modern and stylish way. The menus of the delivery service include four cuisines; Japanese (sushi), Chinese (wok), Italian (pizza, pasta) and American (burgers, fries). That’s why new identity shows that Roll Club is not just about rolls.
The various visual elements symbolize the different cuisines and their country of origin, for example, stars and stripes for the USA, olive leaves for Italy, red and pink for Chinese lanterns and typographic inspiration from Japanise stamp prints. The logo demonstrates the union these eastern and western cuisines that form Roll Club’s unique menu – a splash of red for a Western staple: ketchup and a fish for oriental influence. All in all the whole visual language is fresh, young, appetizing and entertaining.