Studio B.O.B. is an independent design studio based in Düsseldorf, with a focus on branding, corporate identity, illustration, packaging, photography, and content creation. Known for their fun and experimental design concepts, their latest project for fashion brand GÄ-DES seems to be a match made in heaven. Very glittery heaven if I may say so.
American GÄ-DES fashion brand is aimed at strong, independent, and sophisticated women from all over the world. The brand transmits strength and self-confidence but at the same time femininity and elegance. GÄ-DES works with glamorous materials, which makes every woman feel like a goddess wearing it. To match their aesthetics, Studio B.O.B. created a versatile visual identity with a very strong layout and typographic language, making it easy to recognize.
This also offers the possibility of using a different kind of papers and materials for every new collection, without losing the essence and character of the brand. Right now the two collections available are divided by color, white paper for the standard collection, and metallic holographic paper for winter. Also, black and fluorescent details support the identity which creates a strong on-trend presence. The concept is a reference to the endless variety of women in the world, who this brand is speaking to.