The importance of self-promotion and personal branding has been highlighted lately, with more and more creatives, artist and professionals of all trades, giving special attention to their professional image. Austrian born, NYC based illustrator Anja Kroencke commissioned Bureau Rabensteiner to create a fitting branding for her which depicts the distinctive style and services she offers as an illustrator. The contemporary stationery line combines strong, modern typography and quirky details.
Anja Kroencke was born in Vienna, Austria. With an upbringing that was strongly influenced by the city’s rich culture, especially the “Wiener Werkstaette” and her family’s multicultural roots, she developed a knack for beautiful hand-drawn illustrations that lead her to a successful career and has since won numerous awards and recognition. Her clients include Aeroports de Paris, British Airways, Estee Lauder, M.A.C. Cosmetics, Neiman Marcus, Tiffany&Co, Vogue, and W Magazine, among many others.
Bureau Rabensteiner has done numerous branding projects for clients from various fields, always managing to create a timeless, conspicuous design with attention to quality in material choices, printing methods and finishes. The design duo from Innsbruck is known for their sleek, minimalist style which is often combined with a monochrome color palette. Perfect match for Anja Kroencke and her unique style.