Lazaris, an independent brand experience design studio based in Portland, Oregon, specializes in evolving and translating brand experiences across all media types. Lazaris’ work spans the wide spectrum from physical spaces to branding and digital design. With an unapologetically bold attitude, the studio’s strength lies in creating cohesive, brilliant, and solid creative direction, always keeping the client brand in mind.
With a holistic approach towards each task at hand, Lazaris’ work stands among the rest with an adventurously cheeky yet polished style.
Bringing the magic of Willy Wonka to the donut world with a blast of color and energy
Two Sons Donut Emporium donut emporium is the brainchild of two sons of a Dutch baker. The two sons are working together to bring the magic of Willy Wonka to the donut world. Their passion for their craft, high-quality ingredients, and ability to think up new wonderful donut ideas, has made them a force to be reckoned with in the competitive world of donuts.
Bringing the product to center stage, Lazarus created a visual identity which highlights the donuts themselves, by incorporating colorful photography featuring different varieties and flavors into the stationery. The main element of the concept, a vintage-inspired serif logo, is utilized in both black and white, and as a purple and pink version. Calling out the sweet tooth in us, the Two Sons Donut Emporium branding concept is a blast of color and energy – giving you a sugar high to last all day.