Prague based Gregar & Sons Studio is a family business, with over twenty years of experience in graphic design and printing, honoring tradition with a flexible approach, they always aim to use the best materials on hand. Carefully listening to the needs and preferences of their customers, Gregar & Sons – once a tailoring service, read the full story here – creates a personally “tailored” experience for each client. Striving to continually discover, develop, and improve their already impressive skillset, the studio values honesty, integrity above all, while delivering excellent contemporary design solutions.
With a focus on designing various types of prints and covers utilizing top quality materials including special finishing works, Gregar & Sons designed a stylish brochure specialist program for Zacapa Rums.
Limited edition brochure specialist program for Guatemalan Rum brand Zacapa
Zacapa brochure specialist program was created in a limited edition of 100 pieces and its goal is to present three special forms of serving Zacapa, called Zacapa Rituals. It is used as a presentation tool, and also as a guide for brand Ambassadors and bartenders.
Zacapa is flagship brand among rums, a true legend, a trendsetter. A Guatemala rum made of virgin honey of sugarcane which is distilled in distillation colony and aged by system solera in 2300 meters above sea level, under the control of famous master blender, Lorena Vasquez. After multiple victories at International Rum Festival was Ron Zacapa Centenario in the year 2002 places into the hall of fame of this prestigious competition and so it became an unofficial standard of quality for superpremium rums.
…Neobond white was chosen for the pages for its durability and waterproofness quality. While Color style leather was chosen for the cover, as black leather is one of the materials which specifies unique notes of Zacapa rums.
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A brochure for a specialist, needs specially designed paper
As the brochure is used by brand ambassadors while making cocktails at presentations, the possibility of it getting a little wet was evident, consequently Neobond white 200 g/m2 was chosen for the pages for its durability and waterproofness quality. While Color style leather 300 g/m2 was chosen for the cover, as black leather is one of the materials which specifies unique notes of Zacapa rums.
The softness of the Neobond paper reminds more of a fabric than a paper, which is perfect for imagining taste notes of Zacapa rum. The brochure was digitally printed, including UV and gold foil stamp on the Color style leather cover.
Images © Gregar & Sons Studio