As one of the most awarded advertising agencies in Southeastern Europe, with over 600 international awards in design and advertising shining bright on their office wall, Bruketa&Žinić&Grey is known for its innovative, high-quality work that stands out above others. Among the agency’s numerous high-profile clients is Adris Group, who Bruketa&Žinić&Grey has a long-standing history with – most famously creating their amazing company annual reports each year – one which we featured not too long ago.
A reputation on designing incredible annual reports for Adris Group
Bruketa&Žinić&Grey has built a reputation on designing incredible annual reports for Adris Group, including one that glows in the dark, another that is able to withstand fire and water, one that opens itself upon touch, and a monograph which tells the story of the company through the words of six renowned authors – and now, one that draws inspiration from the world-famous Financial Times newspaper, and its legendary pink pages.
Financial Times is an international daily newspaper focusing on business and economic news, printed on faded pink-salmon colored paper since 1893. Inspired by this world-renown classic which is trusted and read by millions on a daily basis, Bruketa&Žinić&Grey chose to print the annual report on a pink paper, mimicking the unique look of the newspaper – choosing IQ Color Pink in 120 g/m². While opting for Munken Pure Rough 120 g/m² for the intro pages for its timeless qualities. Both papers exclusively available at Europapier.
Bruketa&Žinić&Grey chose to print the annual report on a pink paper, mimicking the unique look of the newspaper – choosing IQ Color Pink in 120 g/m². While opting for Munken Pure Rough 120 g/m² for the intro pages for its timeless qualities.
Looking like a pile of gold bars!
In a daring fashion to match the company’s financial statements printed on the pink pages, the publication includes golden text details and even a gold block for fore-edge – creating an impression of luxury and decadence. Not shying away from extravagance but aiming to celebrate success, a pile of the Annual Report could be mistaken for a pile of gold bars!
The report titled “Growth is in Our Nature” highlights the occasion of the official opening of the Grand Park Hotel in Rovinj, which marks the completion of the company’s realty development in one of the most luxurious tourist zones in the region of the Adriatic Sea. Special prominence in the annual report is given to the newly opened hotel property, with the beige covers with golden details replicating the motives featured in the interior design of the hotel.
As another added quirky detail, the book is a tête-bêche – or head-to-tail – a title in which two “books” are printed together, but upside down and back-to-back, so you read one then flip the book over to read the other. But in this case, the style simply seperates the English and Croatian language versions of the annual report.