The Budapest-based Moholy-Nagy University of Art and Design Foundation, together with MOME Laboratory, tasked designer Dora Balla to create the concept and design of MOME Campus 2.0 title. Dora Balla, whose work we’ve featured previously, is a graphic designer, researcher, writer, and Moholy-Nagy University of Art and Design alumni, focusing on contemporary graphic design and its Hungarian aspects, as well as the visual grammar and development of contemporary graphic design.
Combining papers of various weights and colors, creating a contrast between key content
MOME laboratory played a key role in the recent renovation of the Moholy-Nagy University campus. The Mome campus 2.0 presents the past, including all the phases of the planning process as well as all the stages of the construction, but primarily highlighting the creation aspect, between two covers. The book was designed in accordance with the aim to create a new perspective, a pure timeless contemporary artefact.
“The aim of the concept was to separate the key content of the book in the inside pages primarily concentrating on the images and the hidden engravings printed on the folded pages. To make the contrast more noticeable we chose a paper in different gsm and color. The mat paper suggests closeness but pure gracefulness”, Balla writes.
Three quality papers were chosen for the book from the Design Papers Collection, including SUMO Black 3mm for the cover and Munken Polar 150 gsm and Munken Pure 90 gsm – all exclusively available at Europapier.
The book itself was designed as a strong, steady form. These properties are highlighted by the robust colored Sumo paper. The paper together with the core pages and the sharp cutting technique symbolize the block-like buildings. The use of the two dominant colors of the book refers to the new MOME black and white building complex.
– Dora Balla
“The book itself was designed as a strong, steady form. These properties are highlighted by the robust colored Sumo paper. The paper together with the core pages and the sharp cutting technique symbolize the block-like buildings. The use of the two dominant colors of the book refers to the new MOME black and white building complex”, Balla explains further.
“It was a completely new technical challenge because of the pull-ins to make an adhesive glue-bound book with hardcover and linen-bound. The black carton cover was printed with white embossing.”
Images © Dora Balla