J Point + (previously here) – leader of the Bulgarian market in the full printing services and production of commercial and creative printing applications including branding and packaging projects, and other custom printed applications that feature a sophisticated design and special print effects – has a tradition of annually sending out self-promotional products which showcase the company’s capabilities and expertise.
The collaboration with street artist GLOW and J Point + expertise in printing and packaging design, “Head in the Clouds” puzzle box is the companies most successful promotional product yet
When it came to designing another promotional product, this time around J Point + wanted to create something truly special. Keen to showcase the capabilities of their printing techniques to their customers while creating something interesting and unique – an idea of a gift that won’t be thrown out or forgotten in a corner, but enjoyed and talked about, was born. The colorful puzzle box titled “Head in the Clouds” designed in collaboration with street artist GLOW was created to inspire others to try bold ideas and push the limits of printing.
The colorful puzzle box titled “Head in the Clouds” designed in collaboration with street artist GLOW was created to inspire others to try bold ideas and push the limits of printing.
“The whole idea was born in the mind of one of our managing partners, Venelin Krastev. J Point + has always shown interest in the collaboration between street art and office life, so we wanted to add a piece of that to our everyday office environment”, the team explains. The artist – GLOW is very well known in the Bulgarian street art community with his distinctive, colorful style, making it a match made in heaven.
“We sent this puzzle box to more than 500 of our clients and it is our best self-promotional product till this date. We also gave away a couple of boxes in an online raffle in which more than 1000 people participated. After the product was delivered to well-known artists, designers, and clients we started to receive orders, quotations, and positive feedback about products inspired by our puzzle”, J Point + happily tells.
The puzzle box features numerous special printing techniques, as well as stylish design papers from the Europapier Group
The puzzle needed to convey the vibrant colors of the original artwork by GLOW, so J Print + started with a hexachrome print, adding orange and violet for the puzzle picture itself. “The puzzle is covered with velvet laminate and dye cut into unique puzzle pieces. We added 3D UV varnish and liquid metal foil to the puzzle pieces and the box frame, so we can have texture and shine”, the team explains. Also, magnets are used in the frame to lock the lid in place, providing a luxurious opening experience. On the inside, some guidelines and info about J Point + and the artist GLOW are printed with white ink on the mirror paper. The whole box is hand-assembled and folded, which every and each detail is thoughtfully executed.
JPoint + used mainly Mirror silver gloss 300g paper, 150g offset paper, and a blue solid board for the puzzle parts. “The mirror paper was essential to our project because it has the ability to not constrict art by reflecting the artwork itself and the rest of the environment, thus setting it “free” from the frame”, J Point + says.