4balance is an interior design and architectural visualization studio based in Kyiv, Ukraine, who tasked Daria Stetsenko (previously here and here) to design a visual corporate identity and printed matter including business cards, blanks, folders, etc. The 4balance studio creates a functional, comfortable, balanced living space, and Stetsenko, who has a strong minimalist approach towards the work she creates, aimed to emphasize these qualities in the concept.
graphic designer Daria Stetsenko has a strong minimalist approach towards the work she creates, resulting in timeless designs
A very minimal, practical, and concise corporate identity was born, without any extra decoration, detailed elements or gimmicks of the kind. The concept revolves around a contemporary sans serif logotype which is created with a simple shift in layout.
![4balance Design Studio Identity by Daria Stetsenko](https://www.designandpaper.com/wp-content/uploads/2019/08/90004081133611.5cf626fdcd03d-1000x667.jpg)
The unique logo symbolizes the two parts of the studio, and the emergence of new ideas as a result of teamwork
Two parts of the word BALANCE are shifted relative to each other along the diagonal of the letter A. As a result, the number 4 appears in the center. The logo symbolizes the balance of the two parts, the addition to each other, the emergence of new ideas as a result of teamwork.
In addition to the primary logo, a compact version of the logo was developed which simply states: 4B. The brand color palette consists of light gray and red brick colors creating a timeless yet attention-demanding aesthetic. The letterpressed printed logo creates a nice embossed counterpart on the inside of the folders and business cards, beautifully supporting the minimal design, creating depth and dimension, echoing the concept of the logo.
![4balance Design Studio Identity by Daria Stetsenko](https://www.designandpaper.com/wp-content/uploads/2019/08/Screenshot-2019-08-20-at-9.38.03-AM-1196x1600.png)
![4balance Design Studio Identity by Daria Stetsenko](https://www.designandpaper.com/wp-content/uploads/2019/08/Screenshot-2019-08-20-at-9.37.37-AM-1196x1600.png)
![](https://www.designandpaper.com/wp-content/uploads/2019/08/256d6181133611.5cf626fdccc13-1600x1067.jpg)
![](https://www.designandpaper.com/wp-content/uploads/2019/08/46000f81133611.5cf626fdcb7dc-1600x1067.jpg)
![](https://www.designandpaper.com/wp-content/uploads/2019/08/Screenshot-2019-08-20-at-9.37.24-AM-1198x1600.png)
![](https://www.designandpaper.com/wp-content/uploads/2019/08/Screenshot-2019-08-20-at-9.37.48-AM-1198x1600.png)
![](https://www.designandpaper.com/wp-content/uploads/2019/08/b8b01f81133611.5cf626fdcc487-1600x1067.jpg)
![](https://www.designandpaper.com/wp-content/uploads/2019/08/Screenshot-2019-08-20-at-9.48.21-AM-1197x1600.png)
![4balance Design Studio Identity by Daria Stetsenko](https://www.designandpaper.com/wp-content/uploads/2019/08/c3d3a281133611.5cf626fdcdcb5-1600x1067.jpg)
Images © Daria Stetsenko