4balance is an interior design and architectural visualization studio based in Kyiv, Ukraine, who tasked Daria Stetsenko (previously here and here) to design a visual corporate identity and printed matter including business cards, blanks, folders, etc. The 4balance studio creates a functional, comfortable, balanced living space, and Stetsenko, who has a strong minimalist approach towards the work she creates, aimed to emphasize these qualities in the concept.
graphic designer Daria Stetsenko has a strong minimalist approach towards the work she creates, resulting in timeless designs
A very minimal, practical, and concise corporate identity was born, without any extra decoration, detailed elements or gimmicks of the kind. The concept revolves around a contemporary sans serif logotype which is created with a simple shift in layout.
The unique logo symbolizes the two parts of the studio, and the emergence of new ideas as a result of teamwork
Two parts of the word BALANCE are shifted relative to each other along the diagonal of the letter A. As a result, the number 4 appears in the center. The logo symbolizes the balance of the two parts, the addition to each other, the emergence of new ideas as a result of teamwork.
In addition to the primary logo, a compact version of the logo was developed which simply states: 4B. The brand color palette consists of light gray and red brick colors creating a timeless yet attention-demanding aesthetic. The letterpressed printed logo creates a nice embossed counterpart on the inside of the folders and business cards, beautifully supporting the minimal design, creating depth and dimension, echoing the concept of the logo.
Get the latest articles and news delivered straight to the comfort of your own inbox!