Budapest based design studio creatively named [explicit] . is run by four talented designers; Hunor Kátay, Sebestyén Németh, Szilárd Kovács, and Márton Ács. Specializing in graphic and web design, typography, branding, editorial design, and photography, [explicit]’s unique, innovative approach and meticulously executed projects are gaining recognition, like winning the 2017 ArtHungry Award in graphic design with their London Book Fair editorial design for instance. Their latest project Beaujolais Nouveau wine branding and packaging demonstrate their fresh and original point-of-view when it comes to more traditional design genres.
Beaujolais is a historical province and a wine-producing region in France. It is located north of Lyon, and covers parts of the north of the Rhône département and parts of the south of the Saône-et-Loire département. The region is known internationally for its long tradition of winemaking, and more recently for the enormously popular Beaujolais nouveau. Beaujolais Nouveau is a red wine made from Gamay Noir à Jus Blanc grape, better known simply as Gamay. It is the most popular win de primeur, a purple-pink wine reflecting its youth, bottled only 6-8 weeks after harvest. This pigmentation is represented by the color scheme of the project. This stylish texture is paired with clear and contemporary graphic elements that embody the juvenility and elegance of the Beaujolais Nouveau wine.