Warsaw based design studio Noeeko continues to impress by producing striking branding and visual identity concepts I simple can’t seem to be able to pass by. It was only a few months ago when I wrote about their work for a local luxury clothing brand Second Choise with the words a perfect combination of contemporary minimalism and mod inspired spirit. Their skill lies in designing contemporary, high-quality, chic work with couragously unique color combinations and materials. In todays world it seems almost impossible to be surprised, but that is exactly what I feel when I see Noeekos work.
Their latest client, Branch Creative is an executive production and advertising house that represents a pool of photographers, illustrators and commercial directors from around the world. Noeeko created a sophisticated identity system based around a playful typographic word-search format. The overall idea encourages the viewer to engage with the stationery, making connections between letters to establish the overarching message of “be yourself, everyone else is already taken” – a wonderful message we should all take to heard. The concept manages to be sophisticates while humorous, a combo rarely reached, with bold bright yellow color scheme and see-through soft plastic and metallic honey-combed material choices supporting the main typographic theme.