MOMA STUDIO, a Polish importer and distributor of fine contemporary furniture combines simple and elegant design with a sophisticated style, an aesthetic value that is present in their new visual identity by Polish designer Alina Rybacka-Gruszczyńska. Known for her delicate and feminine touch, Rybacka-Gruszczyńska created a contemporary branding for the North American company combining playful typography with photography in a minimal color scheme. With a tag line of “create your own space”, the design is a visual representation of this slogan, as the letters scatter across the surface, as arranging themselves.
Reminiscent of the play we have with our furniture – at least twice a year I re-do the whole order and interior of my house – the design plays with the same idea of re-arranging and creating the space you want. A clever idea, executed with the upmost attention to detail and quality. The light color scheme of white, black and deep pastel gives room for the sparse layout, highlighting the photography and typography. A Studio that best describes their passion for the craft as a fascination and obsession with innovative, high-quality design, their new branding reflects this ideology to the fullest.