Commercial Magic, a new creative agency with offices both in Kyiv Ukraine and Zurich Switzerland, has a fresh take on design and branding, aiming to re-shape the experience for both the client as well as the end-user. Living up to the unique, hyped expectations of their name, Commercial Magic, the agency truly tries to think outside the box, wrapping powerful ideas into exciting brand experiences. Being both the visionary and skeptic, their team is driven by a “no-bull***t” attitude which combines intuition and logic.
Commercial Magic’s work stands out among the many, with blatantly demanding attention, whether it’s with a branding or packaging concept, or an illustrated editorial or a VR application, contemporary, future-thinking approach is evident.
Brazenly inventive branding identity for a healthy matcha tea drink Vitamatcha
For Vitamatcha — a London-based on-the-go health matcha tea drink brand – the agency designed a brazenly inventive and un-apologetic branding identity, packaging, and web presence.
Vitamatcha was founded during the health drink boom a couple of years ago when a young entrepreneur from London decided to make the consumption of Japanese matcha tea as convenient as possible by packing it in small disposable bags. To go cohesively with the identity, Commercial Magic’s task was to create a suitable packaging solution which honors the quality ingredients while keeping the product affordable for all.
After several attempts to make the original and cheap packaging, we concluded that originality will only harm the product, therefore, we chose a suitable cheap envelope, and added stickers with information on them, on the packaging, the agency explains.
The solution — gold-plated postal envelopes that contain branded white pouches with matcha. The style conveys elegance and simplicity while communicating that it is a product of daily use. The identity of the brand relies on stylish typography, minimal geometric patterns and flashy gold which draws attention without being too kitschy. The line illustration ads a dash of playfulness – along with the tagline “daily dose of goodness”.
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