VOLTA STUDIO is an independent design studio focused on branding, packaging, and graphic design, who wants the brands they create and work with, to be relevant, attractive, honest, and unique. Be that for big established clients or small exciting new companies. With a flexible approach and high standards, VOLTA STUDIO approaches each and every project with the same dedication and aim for success. “It starts with ideas that transform into words, images, and stories. We want our concepts and thoughts to be clear, transparent, and sincere. That’s why we write, analyze, dissect, develop, enhance, and explain. We are rational in order to be creative. We search for — and create — meaning: we believe you can’t miss with this formula”, VOLTA writes.
GLAD bean-to-bar chocolate’s cheerfully jumping logo by VOLTA STUDIO acts as a visual metaphor for one’s cheerfulness and spontaneity when happy
VOLTA STUDIO was commissioned to create a new, fresh visual identity and packaging for GLAD, a carefully sourced bean-to-bar chocolate that focuses on transparency to reach its main objective: making us feel good and happy. For GLAD, gladness comes from being true and real, so every ingredient, origin, and detail matters to create the finest bean-to-bar chocolate.
“It all starts with the name, represented in a logo that shifts and springs to work as a visual metaphor for one’s cheerfulness and spontaneity when happy. Everything in the brand is about the happiness that both chocolate and honesty produce: that’s why we created a visual identity with a perfect mix of color and text — color for joy, text for truth.”
Being type and text-based, GLAD uses its packaging as a canvas to tell as much about the product as possible: the origin of its cacao beans, the intensity, and style of its flavors, and where it is consciously crafted (Porto). No other graphic elements such as illustrations is being used to support, as the 100% text design highlights the brand’s transparency. This was done using a simple and forthright typeface to reinforce Glad’s genuine approach, allied with a palette of warm tones that convey pleasant emotions. Its colors allow for great contrasts that offer both enormous shelf presence as well as feelings of intense and rich flavors.