(Next) Best 50 Top-Shelf Worthy Wine Label & Packaging Designs That Shine Above The Rest

Two years have passed since we first marveled at the kaleidoscope of beautiful wine labels that we crowned “top-shelf worthy”. The first part of this article includes the best 50 wine label & packaging designs, but as the world is bursting with stunning and innovative label designs – we’re revisiting the topic with the NEXT best 50 wine label & packaging designs. 

Wineries are now embracing a range of design elements – tactile finishes, whimsical illustrations, funky graphics, and adventurous concepts – all contributing to the unique personality of each bottle.

Every week we come across new beautiful wine label designs, and it’s intriguing to witness how this art form has continued to evolve and redefine itself over the years. The surge in creativity is ever-evolving, with designers pushing boundaries and challenging traditional norms constantly

The spectrum of styles keeps broadening, with designers constantly exploring uncharted territories. Illustrated labels have become more intricate, minimalism has become bolder, and extravagance has taken on new dimensions. Wineries are now embracing a range of design elements – tactile finishes, whimsical illustrations, funky graphics, and adventurous concepts – all contributing to the unique personality of each bottle.

The impact of a wine label on consumer choice remains as crucial as ever. In a market immersed with choices, where thousands of bottles battle for attention, the label becomes the first point of contact. Its visual allure can spark intrigue, prompting customers to explore the story within the bottle. The design is not merely a decorative afterthought – it’s a strategic component in the marketing arsenal of winemakers.

In our continuous quest to celebrate innovation in wine label design, Design & Paper proudly presents an updated compilation of the next top 50 wine label and packaging designs. These selections have not only caught our eye in some special way or another, but have also ascended to the coveted top shelf due to their ability to captivate, inspire, and stand out amidst the sea of bottles. Let’s raise a glass to the designers who have masterfully turned each of the following wine label designs into a true work of art! Feel free to explore the list, and let us know if there’s a hidden gem we might have overlooked. To unravel the stories behind each design, click on the respective images for the source. Cheers to the evolving world of wine label design!

100 Garnatxa 0%So2 Gaëlle Alemany Studio
Fringe Société
Rebel Wine Co Martín Corbo
Arco de la Vega Requena Office
DON by Requena Office
Thorn & Burrow Wines • TRÜF •
Xinomavro, Lidl Caparo DC
Rebel Chardonnay & Tannat Martín Corbo
Naslei Valeriya Nerucheva
Beneduce x Razza by Abraham Lule
Wine label design, FMCG design Alina Sergomanova
Petnat Wine Design Label Daria Zarichnaia
Cat mother Wine lover (portfolio 2024) Marru Cuteart
Vigno by Freire Lobo Vinco Studio
VINOS DE ALTURA Samuel Párraga
SANTOS Y PROFANOS by Studio Argo
Park Wine Jack Forrest
Naranjo Oveja & Remi Studio
Figula Wine Label Cecília Pletser
Caprichado by Bisarro Studio
SAÓ
Coterra by Cote West Pavement Design
MOUNTAIN WITH MOUNTAIN Caparo DC
Once:Once Diego Gutierrez
Other World Wines: Jumi-Juma Studio Fen
Un largo viaje Eric Garcia
Dom Maria And Jocelyn Tsaih Collaborated To Create An Elegantly Playful Wine Label
Hoja de Parra's Packaging System Designed By Perspectiva
Awarded il vicolo Wine Label Design With Spectacular Details by Andrea Castelletti
Atipus on X
PETNAT BY MONA WINGERTER
Summertown Wine Co And Its Oversized Foil Design
Jfolk Wine bottle illustrations ; Opens a new tab
Molly Wine by fiskprojects
CASA D’ARCÃ
Damajuana Blavet Studio
Against the light
Olssøn Barbieri
PARÒ
Garden wine | series of labels Kamila Okrutny
To Øl
Fringe Société's Playful Yet Elevated Wine Bottle Adds The Perfect Splash Of Quirk
Garrett Elizabeth Office
Altar Uco – Edad Moderna
A Surrealist Wine Label, and Other Graphic Design Picks For June - Sight Unseen
Cloudy Co
PHEASANT
Bielke&Yang Creates a Playful Brand Identity for Talormade - World Brand Design Society
New Brand Identity for RDVC 2014 by Marks - BP&O
Scratches across Feroz wine label visually communicate the taste
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