Well-established Hamburg-based design agency EIGA Design is a giant among Germany’s creative elite, with over 15 years of experience working on numerous high profile projects. Creating powerful cross-media concepts of the highest of quality, EIGA Design is a source of inspiration, as well as aspiration for many in the design field. With a strong understanding of the various aspects of a successful campaign, the value of innovation as well as ecological values, one of our favorite projects from the agency is the highly personalized greeting card campaign: Upcycled with Love.
Highly personalized mailing project Upcycled with love utilizes plastic waste
At the end of 2018, EIGA Design approached the topic of sustainability in a completely different way than before and decided to create a unique series of company holiday greetings cards utilizing and upcycling plastic waste.
Upcycling a product destined to end up on landfills sent a meaningful message to the company’s clients and collaborators, as the Upcycled with Love greeting card series showcases EIGA’s talent in innovation and design while highlighting their thought-provoking approach towards their work.
The idea resulted in a personalized greeting card series made of things that appeared to no longer have a purpose. Upcycling a product destined to end up on landfills sent a meaningful message to the company’s clients and collaborators, as the Upcycled with Love greeting card series showcases EIGA’s talent in innovation and design while highlighting their thought-provoking approach towards their work.
By cutting out transparent letters from the film of used plastic bags, EIGA designed a font specifically for the project on the basis of a reduced modular system of fewer basic forms. The repeatedly new combinations of the recipient’s initials were hand-printed onto the paper cards, which were recycled from straw. For the final step, the copy text and seal were stamped on. All in all the concept and execution of the project feels inspiring and represent an ideology the design scene should focus more on. We hope to see more and more similar projects in the future, as innovation and green values are highly appreciated and loved here on Design & Paper.