Ekaterinburg, Russia based graphic designer and visual artist Ruslan Khasanov describes himself as a typoholic and color lover, whose work is driven by the motto Beauty is everywhere, which he expresses through music videos, typography, and illustrations. The ability to express strong emotions through visual art, experimentation and improvisation plays a central role in his creative process. At the heart of Ruslan’s work is the desire to showcase the synergy between art, science, and design, how these disciplines are not separate by academism but can be organized in work with a mutual reinforcement.
Creating new by reimagining and manipulating common household materials
Having worked with major brands including Adobe, IBM, LG, Phillips, and Wired, Khasanov’s work is praised and loved by many. Known for his innovative approach, the artist’s portfolio if full of marvelous projects one more captivating than the next. Khasanov has applied numerous creative techniques, especially in his typographic pieces, ranging from creating letters with water and sunlight to pixel distortion, and more (featured before here).
With simple means to mesmerizing results
Khasanov’s latest creation is a bright and colorful typography design titled Marmalade, which follows the mind-bending, hypnotic style of his previous work. Khasanov’s talent lies in reimagining the possibilities of everyday material, and creativity in manipulating them into something new and exciting. The holographic, gradient-like patterns of Marmalade were created by forming letters using gel on the surface of a CD. Without any use of paint, or computer graphics, the end images are captured with a camera by Khasanov himself. By illuminating the gel with a lamp, the holographic surface of the CD transforms the gel into a three-dimensional gradient of color – creating a captivating visual image.
With seemingly simple means Khasanov creates inspiring and visually awarding work, encapsulating the meaning of creativity and imagination. By observing and examining visual and physical phenomenons around us, the artist creates work that truly captures the viewer’s eye.
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